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Great ideas!!!
Answer these questions: 1. What do you think are some of the best ideas in the last 20 years? 2. What is the best idea you have ever had? 3. Which creative person do you most admire? Why? 4. What should companies do to encourage new ideas?
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ОтветитьУдалитьNiyazova Sabina
ОтветитьУдалитьThe article is headlined “Adidas targets the Chinese interior”
The author of the article is Patti Waldmeir. It was published in “Market leader”
The purpose of the article is to give the reader some information on the target Adidas to penetrate to the Chinese interior .
The author starts by telling that Adidas, Europe is biggest sports-goods makes, will open 2,500 stores and expend its sales network to 1,400 Chinese cites .
The author reports that the Germany company decided to short their focus from big cities like Shanghai and Beijing to target smaller cities and less wealthy customers.
Adidas plans to reach urban areas with 500000 people and by 2015 in cities with a population of just over 50000.
According to Adidas Managing Director the product mix in smaller cities will be chosen so that entry price for consumers would be 15 per cent less than in Adidas existing Shops in larger cities.
This strategy would allow the German company regain the number-two market position that it recently lost to the Chinese Li Wing.
Further the author out that Li Wing has strong sales and distribution networks in the small cities that Adidas hopes to penetrate. In conclusion the author reports Ms Hainer, Adidas is Chief Executive prediction about of double digit sales growth in China Over the next five years.
I found the article interring because the article describes the own one of the best know European sports- goods markets.
The author starts by telling that Adidas, ONE OF THE biggest sports-goods makeRs, will open 2,500 stores and expend its sales network to 1,400 Chinese citIes .
УдалитьAdidas plans to reach urban areas with 500000 people and by 2015 THE cities with a population of just over 50000.
This strategy would allow the German company regain the number-two market position that it recently lost to the Chinese Li Wing WITH strong sales and distribution networks in the small cities that Adidas hopes to penetrate.
In conclusion the author reports THE prediction OF MR Hainer, Adidas' Chief Executive, about of double digit sales growth in China Over the next five years.
I found the article interESTing because the article describes the SUCCESS PLAN OF one of the best-knowN European sports- goods mAKER.
Kadieva Zaliha
ОтветитьУдалитьThe article is headlined "Adidas targets the chinese interior".
Article written by Patti Waldmeir.
The article is dedicated to Europe’s largest sporting goods company Adidas, namely how the distribution of the company's products in China is advancing and advancing.
The author starts by telling (the reader) that Adidas will open 2,500 stores and expand its sales network to 1,400 Chinese cities, in effort to regain 5 market share lost to foreign and domestic competitors in one of the world's most rapidly growing retail markets.
The author of the article writes that the German company is one of many consumer-goods multinationals that have recently decided to shift their focus from near-saturated cities like Shanghai and Beijing to target smaller cities and less wealthy consumers.
Is it reported that Adidas plans to reach far into the Chinese interior to open the new stores. Initially, this will be in urban areas with as few as 500,000 people and then, by 2015, in cities with a population of just over 50,000, company officials said in Shanghai on Tuesday.
The article goes on to say that the product mix in smaller cities will be chosen so that the entry price for consumers would be 15 per cent less than in Adidas's existing shops in larger cities.
According to the article such a strategy would allow the German group to regain the number-two market position that it recently lost to Li Ning, the Chinese sportswear manufacturer.
The author also reports that Li Ning recently announced plans to take its brand upmarket to compete more directly with foreign brands like Adidas and the market leader, Nike.
Further, the author notes that retail analysts see it as one of the first signs in the retail field that Chinese products can rebrand themselves as not just cheap but desirable.
In conclusion, the author writes that Li Ning has strong sales and distribution networks in the lower-tier cities that Adidas hopes to penetrate. But Mr Hainer, Adidas Chief Executive, dismissed Adidas's recent problems in China as temporary, related to overstocking in the run-up to the Olympics; he predicted double-digit sales growth in China over the next five years.
I found the article rather interesting, since it describes in detail the introduction of Adidas by the largest company in the market and ways of distributing its products not only in large cities, but also in small cities in China, as well as the main competitor of the company in this country.
THE Article IS written by Patti Waldmeir.
УдалитьThe article is dedicated to THE Europe’s largest sporting goods company Adidas, namely how the distribution of the company's products in China is advancing and advancing.
IT IS reported that Adidas plans to reach far into the Chinese interior to open the new stores.
Company officials said in Shanghai THAT Initially THEY ARE GOING TO OPEN SHOPS IN THE urban areas with ABOUT 500,000 people and then, by 2015, in cities with a population of just over 50,000.
YOUR RETELLING IS RATHER GOOD, BUT A BIT LONG. SHORTEN IT. YOU SHOULDN'T RETELL THE TEXT, BUT GIVE THE MOST IMPORTANT INFORMATION IN SHORT FORM.
Гусейнова Тамила
ОтветитьУдалитьThe article is titled "adidas targets Chinese interior". The author of the article is Patti Valdemar. in this article we are talking about Europe's largest manufacturer of sports goods. Much attention is paid to information about business expansion. The author writes about the company's intention to open more than 2,500 new stores and expand its network to 1,400 Chinese cities in order to regain market share. In my opinion, this article will be very interesting to fans of this company.
Ибрагимова Заидат.
The headline of the article I read is: "Adidas targets Chinese interior." the article is written by Patti Valdemar. the article is devoted to the following issues of expanding the sales network of the largest sports goods manufacturer-Adidas. According to the article, the company plans to open 2,500 new stores and reduce the price of its products by 15 percent. I think the article is very interesting, because it tells about a world-famous company.
GIRLS, YOUR WORKS ARE JUST ANNOTATIONS BUT NOT RENDERING OR ABSTRACTS OF THE ARTICLE
УдалитьElderova Mekhriban
ОтветитьУдалитьThe article is headlined «Adidas targets the chinese interior».
The author’s name is Patti Waldmeir. It was published in «Market leader».
The purpose of the article is to give the reader some information on development Strategies of the German Adidas Corporation in China.
The author starts the article with a story about the company's plans in numerical terms. This is 2500 stores in 1400 Chinese cities.
The author also writes about the desire to open branches in small cities, for effective distribution.
To master the Chinese market far and wide, the company
plans to reach urban areas with 500000 people and by 2015 in cities with a population of just over 50000.
The author notes that at present, the company has
5,600 stores in 550 cities.
Herbert Heiner, director of Adidas, predicted that following strategy
will allow the German group regain second place in the market that he recently lost to Li Ning, Chinese manufacturer of sportswear. First of all, the product mix in smaller cities will be chosen so that entry price for consumers would be 15 percent less than in Adidas existing Shops in larger cities. Secondly, the company would be targeting consumers with an average disposable income of $753 a month.
Mr. Heiner projected double-digit sales growth in China over the next five years, as Li Ning has a strong low-level sales and distribution network cities. It is very important for companies to penetrate them.
I think that studying the history of the development of globally successful
companies is also useful for everyone, especially for students of the faculty of Economics .
The author starts the article with the company's plans TO OPEN 2500 stores in 1400 Chinese cities.
УдалитьYOUR RENDERING IS GOOD
Abduragimova Aisha
ОтветитьУдалитьAdidas targets the Chinese interior
The headline of the article I have read is «Adidas targets the Chinese interior».
The author`s name is Patti Waldmeir.
The article is devoted to the fact that Adidas, Europe’s biggest sports-goods maker, will open 2,500 stores and expand its sales network to 1,400 Chinese cities, in an effort to regain market share lost to foreign and domestic competitors in one of the world’s most rapidly growing retail markets.
The author starts by telling that the German company is one of many consumer-goods multinationals that have recently decided to shift their focus from near-saturated cities like Shanghai and Beijing to target smaller cities and less wealthy consumers, where they believe growth potential is higher for foreign brands.
Much attention is paid to the fact that Adidas plans to reach far into the Chinese interior to open the new stores. Initially this will be in urban areas with as few as 500,000 people and then, by 2015, in cities with a population of just over 50,000, company officials said in Shanghai on Tuesday.
The author reports that the company currently has 5,600 stores in 550 cities.
The article provides a detailed analysis of the Chinese market and forecasts the company's success in comparison with competitors such as Nike and Li Ning.
The author notes that Mr. Hainer predicted double-digit sales growth in China over the next five years.
I found this article rather interesting, because it is useful to supplement your knowledge with the expansion of a company like Adidas and its competition with Nike and Li Ning in the Chinese market.
The article is devoted to the PLANS OF Adidas, Europe’s biggest sports-goods maker, TO open 2,500 stores and expand its sales network to 1,400 Chinese cities, in an effort to regain market share lost to foreign and domestic competitors LI NING in one of the world’s most rapidly growing retail markets.
УдалитьGOOD
The title of the article I read, Adidas targets the Chinese interior.
ОтветитьУдалитьI think it was published in a magazine. The name of the author of the article is Patti Waldmeir. But the author does not mention the name of the journal and the date of publication.
The article is about the strategies, ways and means of improving the position of adidas products in the Chinese market.
The aim of the article is to providing the reader with information about the seriousness of the company's intentions in gaining new positions, despite the high competition from major Chinese sports producers.
According to the article Adidas plans not to limit itself to large cities, but to enter smaller areas of China with a population of 500,000, and gradually to cities with a population of 50,000. The article goes on to say the company will offer more favorable conditions for consumers of smaller cities by reducing the entry price by 15 percent, which should return, according to Herbert Heiner, Adidas CEO, the lost second place in the market. The article also gives information not only regarding Adidas, but also another competitive company, Li Ning, who settled in 2nd place thanks to a good sales network in smaller cities, where Adidas is only planning to penetrate, although according to the management the company should double-digit sales over the next 5 years in China.
I think this article will be useful for getting acquainted with the company’s activities, the author gives good examples of increasing the competitiveness of the company in the Chinese market and gives the reader a reliable picture of the existing market for manufacturers of sporting goods. This article was interesting and informative, but it seemed outdated to me, as the text shows that the company planned only after some amount of time to achieve its goals for 2015. I would like the author to supplement the article on achievements to date.
Arslanhanova Fatima
УдалитьThe title of the article I read IS ' Adidas targets the Chinese interior'.
УдалитьThe author' NAME is Patti Waldmeir.
The name of the MAGAZINE and the date of publicationARE not mentionED IN THE ARTICLE .
The aim of the article is to proviDE the reader with information about the seriousness of the company's intentions in gaining new positions, despite the high competition from major Chinese sports producers.
The article also gives information not only regarding Adidas, but also another competitive company, Li Ning, who settled in 2nd place thanks to a good sales network in smaller cities, where Adidas is only planning to penetrate, although according to the management the company should double-digit sales over the next 5 years in China. - IT'S BETTER TO SHORTEN THIS SENTENCE
Махмудов Раджаб
ОтветитьУдалитьРеферирование текста
«Adidas targets the chinese interior»
The article is headlined "Adidas targets the chinese interior".
The authors of the article is Patti Waldmeir. It was published in the "Financial Times". It is the article in the magazine was published in October 2012.
The main idea of the article is the expansion of Adidas in China by opening new stores in small and medium-sized cities.
The author starts by telling the reader that Adidas plans to open 2,500 of its stores in 1,400 cities in China.
The author writes that Adidas decided to reorient its attention from almost saturated cities, such as Shanghai and Beijing, to smaller cities and less affluent consumers, since they have rich potential.
According to the article, Adidas plans to go far deeper into China, first they will open their stores in cities with a population of up to 500,000, and then by 2015 in cities with a population of 50,000.
The author further says that the range of products will be chosen so that the price for consumers is 15 percent lower than in existing Adidas stores in large cities. They will focus on people with an average earnings of 5,000 ($ 753) per month.
The author also talks about the fact that Herbert Heiner, Adidas Chief Executive predicted that the strategy would allow the German group to regain second place in the market, which it recently lost to Chinese sportswear manufacturer Li Ning.
In conclusion, the author says that Li Ning's transition to the second position may turn out to be a key point. Li Ning has strong sales and distribution networks in lower-level cities that Adidas hopes to infiltrate. Nevertheless, Mr. Heiner predicted double-digit sales growth in China over the next five years.
I think the article is interesting because it shows me how one of the largest companies behaves in a competitive environment, what paths it takes in order not to lose its position in the Chinese market.
IT IS NOT MENTIONED WHERE AND WHEN THE ARTICLE IS PUBLISHED
УдалитьWELL DONE
Magomedova Elmira
ОтветитьУдалитьThe article is headlined «Adidas targets the Chinese interior».
The author of the article is Patti Waldmeir.
It was published on the Internet.
It is a newspaper article published on March 10 in 2017.
The article is about to Europe’s largest sporting goods company Adidas, on the promotion of its products in China.
The author starts by telling that company is one of many consumer-goods multinationals that have recently decided to shift their focus from near-saturated cities like Shanghai and Beijing to target smaller cities and less wealth is consumers, where they believe growth potential is higher for foreign brands. At present, the company has 5,600 stores in 550 cities.
The author writes the company would be targeting consumers with an average disposable income of Rmb 5,000 ($753) a month.
The author comes to the conclusion, Mr. Heiner, director of Adidas, projected double-digit sales growth in China over the next five years, as Li Ning has a strong low-level sales and distribution network cities.
I found the article interesting because author describes in detail the introduction of Adidas in the market and ways of distributing its products in large cities and in small cities in China.
IT IS NOT MENTIONED WHERE AND WHEN THE ARTICLE IS PUBLISHED
УдалитьThe article is about Europe’s largest sporting goods company Adidas on the promotion of its products in China.
IT'S RATHER SHORT
Gadzhieva Camilla
ОтветитьУдалитьAdidas targets the Chinese interior
The article is headline “Adidas targets the Chinese interior”
The authors name is Patti Waldmeir.
The purpose of the article is to give the reader some information about the Adidas company. Adidas, Europe's biggest sports-goods maker, will open 2,500 stores and expand its sales network to 1,400 Chinese cities, in an effort to regain market share lost to foreign and domestic competitors in one of the world's most rapidly growing retail markets.
The German company is one of many consumer-goods multinationals that have recently decided to shirt their focus from near-saturated cities like Shanghai and Beijing to target smaller cities and less wealthy consumers, where they believe growth potential is higher for foreign brands.
The article goes on to say that Adidas is the largest sporting goods company. Adidas plans to reach far into the Chinese interior to open the new stores, Initially, this will be in urban areas with as few as 500,000 people and then, by 2015 , incities with a population of just over 50.000, company officials said in Shanghai 25 on Tuesday.
"'We will be in much smaller cities by 2015 ,'' said Christophe Bezu, Adidas Managing Director for Greater China. At present, the company has 5,600 stores in 550 cities.
I think the article is interesting because it features well-know company
The article is headlineD “Adidas targets the Chinese interior”
УдалитьThe author's name is Patti Waldmeir.
The article goes on to say that Adidas is the largest sporting goods company. - DON'T REPEAT THE SAME INFORMATION
"'We will be in much smaller cities by 2015 ,'' said Christophe Bezu, Adidas Managing Director for Greater China. At present, the company has 5,600 stores in 550 cities. - MAKE DIRRECT SPEACH INTO INDIRRECT
I think the article is interesting because it features well-knowN company - I DIDN'T UNDERSTAND IT